探討台灣目前發展國際醫療行銷策略與外籍病患就醫選擇因素間 ... | 美體產業公開資訊

由林怡吟著作·2011—國際醫療；行銷策略；就醫選擇；internationalmedicalservices...推行國際醫療院所之行銷策略，探討其運用模式的優劣；以作為台灣發展國際醫療服務之參考。

Taiwan, situated in an environment of globalization and industry-liberalization, and with advanced medical techniques, is working hard to promote international medical services (IMS), which is an important approach that will allow Taiwan to upgrade its industry development. Therefore, actively promoting IMS has been listed as a priority by Taiwan’s Council for Economic Planning and Development in its project called “The First Phase of Three-Year Sprint Plan of 2015 Economic Development Outlook – Industrial Development Package”. Although Taiwan has started to promote IMS in 2007 through the “International Medical Ad Hoc Management Center” established by the “Non-governmental Hospital & Clinics Association”, IMS is yet still in the developmental stage. In order to promote the industry more completely, it is necessary to evaluate in depth the possibility of strategic development of ...