Airiti Library華藝線上圖書館 | 美體產業公開資訊

由鍾詠全著作·2016—因此行銷策略及品牌管理議題開始被瘦重視，許多醫療院所開始思考如何經營品牌與制定合適的行銷策略，進而提升醫院的形象與知名度。本研究將要探討地區醫院如何運用行銷 ...

The public medical selectivity has been raising since the health insurance system was implement overall in Taiwan from 1995. At the same time, it also lead to manage very difficult for hospitals because of increased health care expenditure, easpecially community hospital. Moreover in recent years, managers should to recognise that the market environment and the demand of customer are changing quickly so that it is necessary for hospitals to develop the skill, knowledge and strategy to explore the opportunities and expand the markets in the medical markets. Therefore, it has become the important issue how to manage brand and design the appropriate marketing strategy for hospitals to consider them. This dissertation is going to discuss community hospital how to use marketing strategy successfully to develop the brand and gain more brand image and awareness. This research will discu...